2012 Key Social Technology Predictions from Top Business and Marketing Strategists

2011 was a year of increased adoption of social technologies within the enterprise, and that trend will continue into 2012. In their fifth annual survey of over 4,200 global executives, McKinsey concludes that when adopted at scale, “social technologies can boost a company’s financial performance and market share.” To help stay ahead of this wave of change, we connected with 34 top business and marketing strategies to get their take on the key technologies that will impact marketing and sales in 2012 for our free eBook 2012 Social Marketing & New Media Predictions. Here are some of their top predictions:

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