1. Make Data-Informed Decisions 2. Prioritize & Optimize 3. Utilize Profiling and Segmentation 4. Maintain Keyword Integrity 5. Improve Loading Times 6. Be Careful with External Links 7. Don’t Get Tricky : There are lot of other tricks you can use to lower your bounce rate, like embedding polls, contests, and other attention-grabbing clickable content. However, if the sole purpose of these tactics is just to lower your bounce rate, you may lose sight of what a real consumer is looking for. 8. Account for Social Media : As more sites are discovered and consumed through social networks, the impact of these platforms on bounce rates is becoming more important. With social, there are limitations — like Twitter‘s character count, for example — to properly qualify and represent the landing page content. Use relevant hashtags to qualify your content, along with other metadata, like location, that can add more information without pushing the character count of your message. On the other end of the spectrum, sharing links on Facebook can be a rich experience, with images, user-input and friend-tagging. Utilize these platform-specific features to enrich the reader’s experience.