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How Does Ad Rank Impact Cost-per-click?

Discussion in 'Design & Development' started by Zinavo, Jan 28, 2019.

  1. Zinavo

    Zinavo
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    How does Ad rank impact Cost-Per-Click?
     
  2. profxbangalore

    profxbangalore
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    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.The relevance of each keyword to its ad group.
     
  3. Tripath

    Tripath
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    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. ... The relevance of each keyword to its ad group.
     

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