Social Media Strategy

am currently developing a social media strategy for my company. Are there any factors I should take in to consideration while devising a strategy?

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First of all you have to consider few points such as kind of platforms you can use for social media strategy, like you can share different kind of content on websites facebook and twitter, but if you want to develop mass appeal in consumers than it is neccesary to use instagram and pinterest like websites where you can also share slides and images of your products.

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