Some Email Marketing Mistakes to avoid

Email is an Effective tool for keeping your customers informed and interested about your business. If properly produced, mass emails can deliver huge sales and higher customer satisfaction.

If mistakes are made those same email can damage your business. By avoiding these mistakes you can greatly improve the effectiveness of your email marketing.

Many of marketers use HTML to capture customer attention. Some of them get noticed for all the wrong reasons. Badly formed HTML in email can cause your message to be flagged as spam, or appear as unreadable nonsense to potential buyers.

Images in Email: Firstly, you must remember that your images need to properly linked in order to be visible to the end user. Images you intend to include in your email should be hosted on your servers and properly linked within the email. The link syntax you need may differ from what you use in your web pages.

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