One of the benefits of social media changing the nature of brands' conversations with their customers is the increase in many companies' philanthropic efforts. In this conversation, I speak with author Rachel Armbruster, known for her work as director of development at the Lance Armstrong Foundation during the iconic yellow wristband campaign. We look at the landscape at the intersection of brand marketing and corporate giving, starting with reasons why companies should be motivated to develop deep partnerships with charities. Continue reading...
