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Discussion in 'Search Engine Optimization' started by Zinavo, Dec 28, 2017.
What is CTR and how to boost it?
CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 1000 impressions, then your CTR would be 0.5%.
Adding ad extension, Add sitelinks, Extended Headlines, Consider the display url as marketing copy, Seasonal headlines,Use trademarks are some way to boost CTR.