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Discussion in 'Search Engine Optimization' started by profxbangalore, Jul 3, 2018.
What is Google Hummingbird?
Google Hummingbird is part of the main Google search algorithm and was the biggest change to their algorithm since 2001.
What is different about Hummingbird is that this one is not specifically a spam targeting algorithm, but instead an algorithm to ensure they are serving the best results for specific queries.
The "Hummingbird" update was the first major update to Google's search algorithm since the 2010 "Caffeine" search architecture upgrade, but even that was limited primarily to improving the indexing of information rather than sorting through information.
Hummingbird is the new algorithm that is designed to focus on the meaning of a phrase, rather than individual keywords.
“Hummingbird” is the name of the new search platform that Google is using as of September 2013, the name comes from being “precise and fast” and is designed to better focus on the meaning behind the words.