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Eureka! A Strong Social Business Model by AMEX

Discussion in 'Social Networking' started by Samuel, Mar 7, 2012.

  1. Samuel

    Samuel
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    By motivating people through discounts and coupons, AMEX - in partnership with key vendors- has enabled a win-win situation that creates viral buzz for the vendor, enables AMEX to gather key data about consumer spending habits and whereabouts, while requiring them to increase their use of their card in places where people are less likely to charge.[​IMG]

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    #1 Samuel, Mar 7, 2012
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