Link Popularity In Seo

What is Link Popularity?

 

Link popularity refers to the number of links pointing to and from related sites and is an extremely important method of improving your site's relevancy in search engines.

 

Is it the same to backlinks? Sorry, newbie here and first time reading this term.

 

Link popularity is the measure of total number of incoming links for your domain. More the incoming links more is the link popularity of your domain.

 

Link popularity refers to the number of backlinks(incoming links) that point to a given website. In contrast to domain popularity, every backlink is counted separately.

 

Link popularity is one of the most important factors in how search engines decide to rank web sites in the results pages of searches.